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[5] ULTIMATE GUIDE IN RUNNING A SUCCESSFUL FACEBOOK ADVERT



{ULTIMATE GUIDE}

This is a very close guild on how you can convert your Facebook ads into a leading ROI, Which is the major reason why most companies and businesses do promote either their companies on Facebook, Research made it known that 78% of a successful business got their major incomes online set apart physical marketing where one needs to showcase physical products P2P, Inside this topic you are going to find the GUIDE to:

[1] UNDERSTANDING FACEBOOK ADS
[2] UNDERSTANDING WAYS TO TARGET THE RIGHT AUDIENCE
[3] SIMPLE WAYS TO UNDERSTANDING YOUR CLIENTS ENGAGEMENT
[4] JUST A WAY TO KEEP RE-TARGETING YOUR AUDIENCE
[5] WHERE AND HOW TO LEAD YOUR AUDIENCE
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+BONUS
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[6] HOW TO WATCH YOUR FACEBOOK ADS MARKUP
[7] HOW TO BUILD A REPUTATION BEFORE TRUST


[1] UNDERSTANDING FACEBOOK ADS

Facebook can be so difficult to understand sometimes, In fact, I wasted $220 running Facebook advert and I never made a penny out of it my grandma would always say crazy boy go keep making Mark Zuckerberg Rich silly!!! Well those challenges was what made me dive into social media analyzing and I have found out that Facebook can be difficult truly that's if you don't know how to play around it, Why in some case Facebook can be the best place to get your complete ROI if looking for an engaging marketing, Research has it written that about 70% of a successful business revenue comes out from {SMM}Social media marketing, 50% of it comes out from Facebook and 20% of it rest on {SEM} Search Engine Marketing in total about 70% of businesses and companies no longer patronize physical marketing as it is now an old system of looking for clients, In fact if you don't understand Facebook ways of advertising you will find out that all most all of your Facebook ads are not bringing close to the amount you roughly estimated before running the Facebook ads or maybe you aren't even getting anything in return for Facebook ads, Which so many advertisers as made thousands of complains over getting so many likes for there Facebook ads but not getting any {CTR} Click through rate which is bad, With a successful round-ups of ads that have made the best on Facebook it happens that ads with re-targeting make [50] times the money they use in running the Facebook ads, Now you may be a little bit skeptical about hearing me saying the word Re-targeting but don't worry we will discuss all of it in this [GUIDE]

[2] UNDERSTANDING WAYS TO TARGET THE RIGHT AUDIENCE

Just understand that if your Facebook ads aren't getting click through then it means it not showing to the right people, People who matters, A quick explanation to what a click through rate means {A click through rate is when your audience are finding your ads interesting and are clicking through it to either learn more or purchase something }, This part of Facebook ads got me to research more and i have analyse and understand that there are two type of user engagement running a Facebook ads [1] 50% of users on Facebook are Social entertainment people who just like whatsoever they see on Facebook be it relevant or irrelevant while [2] There are about 30% of users who understand relevancy and go further more by checking through the ads, [3] If not all then 20% of the users are people who have really been waiting for your kinds of ads, Now don't be confuse the real truth is that who are among this three are my rightful audience, Now here is the answer but let me make it more explainable, Before you will know who are your rightful audience to target first checklist your niche and understand what your company or business is all about or check what your product is related to, If you have an entertainment business then you should know that you are targeting [1] [2] and [3] why if you have a corporate business then you should know you are targeting [2] and [3], Please understand me when am trying to put a difference between corporate business and entertainment business, "You should know that fashion is entertainment while engineering company is not an entertainment business, So the finale truth to targeting the right audience is knowing your company/business niche and using the rightful keywords to target the right audience, Many companies knows about keyword targeting but don't know how to do it or maybe still don't know how to implement it, It pains so much knowing you are not doing the right thing after investing so much money into advertising, Cause Facebook is a large community with larger audience, so if you are to run a successful Facebook advert then you will have to target the right audience which is targeting people interested in your product or service, There are many premium tools out there that you can use to run a keyword checking before using it on Facebook best i will list out now are one's i have use to running ads on Facebook:

[1] Keyword Spy
[2] Keyword discovery
[3] Connectio
[4] Fb keyword

Apart from this site Facebook has an inbuilt keyword planner prepared to help you pick and target the right keywords but it might not just be easy for beginner getting started with Facebook, Even me myself find it hard to use when getting started with Facebook, So this tools I have listed above may just work there best ways but may not be compared to the Facebook built-in tools, But in some ways why it is good to work with an external keyword tools is because you can easily compare keywords and check for the volume of the keywords to know if it target-able or not, It part of keyword planning. Your audience is your capital, So the only way to target the right audience is to know who you want to target these aren't calculated by robots it is you yourself that has to decide that

[3] SIMPLE WAYS TO UNDERSTANDING YOUR CLIENTS ENGAGEMENT

The most important part of Facebook ads is understanding your clients engagement, This engagement are ways your client interact with your ads by either clicking through it or making an order through it, liking the ads, or just save the ads, comment on the ads or share the ads and many more, This ways are what are use by brands to calculate there ads interaction and work towards improving it on next ads, When running a Facebook ads you should concentrate on how your ads are interacting and follow up with them, A noteworthy conclude that if there is a reason you loose one customer then that same reason will make you loose 20 - 40% of your customer if not corrected, So create no reason for loosing them by following up with your user interactions, Learn to communicate through the heart of your clients, Interact with them through comments, Set a giveaway offer for them, Always make them know how much importance they are to you by wishing them merry Christmas / Happy new-year newsletter, This way you are creating a stand hold of family and also building a large numbers of Happy clients, Then you will begin to see that your client engagement are on a climate, Cause so many of your happy clients will keep a review of how you help them serve a better purpose, which is why higher reviews makes a happy customers and continuous customer, Now what are you understanding? Always know what your clients want or like to better improve your interaction with them it is called client Engagement 

[4] JUST A WAY TO KEEP RE-TARGETING YOUR AUDIENCE

Every social media marketing expert out there knows that the best ROI you can get from Facebook is through re-targeting, This re-targeting are not different from keeping in touch with those clients who have pending activity or have carried out successful activities through your ads, This people becomes your priority the moment they carry out a successful activity on your ads. Re targeting has great potentials as it will expose your business to an existing audience until they pick interest, Remember a committed clients are people who find comfort in whatsoever you do or trade so they will now decide to make you a first-to-go place whenever they need anything of what you offer or sale, So your re-target are aim at showing them more of your landing or newly landed stock, Or showing them ads related to there last activities on your site, This way they will love to check them out and purchase them if liked, In fact Study has it written that 75% of people living in this world patronizes a business/products by recommendation, For example a first time visitor might not look into buying your product or joining your mailing list, until maybe a month later his or her friend shared another post of yours to there Facebook, That when he will decide to check the site out again and join your mailing list So the best practice in targeting is targeting both friends and friends of friends And it clearly signified that clients who visited your blog through friends of friends are likely to become a long lasting customer because you were recommended and trusted through a friend. There different ways of targeting but the major targeting mostly use by advertisers are

LIST BASE TARGETING:

Is showing ads to people who have previously or recently join your email list, By uploading a list of emails to your Facebook pixel panel, This way Facebook will look through the list and merge it, So if any of those emails are registered to Facebook then your ads are likely to show to the user

PIXEL TARGETING: 

Is when a visitor visits your site you place a snippet on there browser (Cookies) that save their information, So whenever you advertise on Facebook you can easily use your Pixel targeting option to show ads to those people who visited your site. [1] here I have written a post on how to implement Facebook pixel

Maybe you are beginning to wonder how to get started with this re-targeting tactics, Well the practice starts with using Facebook Pixels, Yeah Facebook pixel is a built-in tool on your Facebook Ads Manager dashboard created by Facebook ads teams for using it to capture and track user click-back, here is a short note from Facebook teams on how pixel works



This Facebook pixel can be used to re-target every activity a user carry out on your website/Blog, Not just only that this pixel can also be used to target user activities and interaction around your ads / Facebook page [E.g] When a user clicks on your ads they are been redirected to your landing page and now to re-target them you must need to collect some cookie from there browser so that is where Facebook pixel comes in they collects your visitor last activity and keep them save for re-targeting, If for example a user visit your eCommerce product page and save a product for later purchase you can use Facebook pixel to re-target that user on Facebook through Facebook ads, Reminding them of the saved products on their cart, So this way you possess the power of controlling what your user does on your website and keep them with a Facebook Pixel [Click-Bank]

[5] WHERE AND HOW TO LEAD YOUR AUDIENCE

An audience is the core of any brand out there either you are looking for a new audience or you are trying to engage with the previous audience it still remains the fact that you are dealing with an audience and this audience deserves to be treated awesomely, So how do you intend to keep the audience. Remember an interface is the love of a fan base so if you are not landing your audience on a reputable platform they will all leave, For example you can't be talking about FREE and sending me to a page of PAID that a wrong turn for an audience and you will end up getting click through but no conversions which is very bad always tell the story before the action not the action before the story if you know you have anything informative to pass to an audience before making them pay then make a page and write all those introductions and don't just send them to a page with every talk about premium and the source of the ad said FREE, You should give them a choice of going over to pay or Save for later when they have money, Redirecting an audience matters so much just like you know it is two different thing when dealing with Facebook Audience Lead [1] is getting the audience and [2] is converting the audience, If you get one doesn't mean you will get two so make sure you are making a zone of comfort for your audience, Be an example of your audience calculate the end and adjust the beginning every body wants to engage with social activities so learn to captivate the heart of your audience using social media and target there activities using Facebook pixel so after all this don't just push them away with a wrong landing page make a Zone of comfort using a nice interface, E.g try to be creative using Illustrations while explaining things on your landing page, Make your words fun and understanding so users can know why they should do or use it, Anything after this is a WOW for me 

[6] HOW TO WATCH YOUR FACEBOOK ADS MARKUP

Sometimes the ways which we present our ads matters in terms of advertising, Presentation is the captivation and if it not done with care you will drive away the real audience and keep close low count audience, You can't drive audience with a low-quality image. Because even me writing this post won't click on a low quality and misleading image. Understanding your ads markup is the best you can do after taking out time to draft your ads quest below is just 2 ways to make the right checkup

SPEAK WITH AN IMAGE

An image is the heart of visualization even in physical you can't approach a company putting on rags what do you think they will do listen to you? Hell No So it is to your audience please permit me to show you this ad from green blender



You can see from the screenshot above that Green Blender Ads image is clearly showing what the ads are all about with a high-quality resolution, I bet you if I see this image on Facebook I will love to check it out cause I love what I see Yea !!! So if you want to win the heart of an audience make a clean image if not financially buoyant enough to use a photo studio then use illustrations this are another better ways to make a captivating image just in Glance and Cleanse

UNDERSTAND YOUR WRITE-UPS

Your write-ups matters so much when creating an advert online this write-ups aren't anything special but pointing it to right direction, Write-ups sometimes speak to a wide range of audience why sometimes it speaks to a small group of audience  just depending who it meant for or who should open it Please permit me to share this ad shot by adespresso


See clearly that the headline is talking to a wide range of audience these ways they understand that almost every business out there wants to run successful Facebook ads and the only ways to do that is to guide them through Now you see what the headline is talking about. That is a look through ads for almost every businesses out there...So make your headline represent your brand and never mismatch in an ad, [E.g] Do not make your write-ups speak differently from your image cause you can't be talking about sport and showing me image of a flower garden OMG are you really serious please don't do that it a bad practice, in fact, all your audience will end up tagging you as a CONFUSE PERSON which might just end up jeopardizing your reputation let the image represent your words and let the both represent your brand this way you will know for sure that you are doing the right thing

[7] HOW TO BUILD A REPUTATION BEFORE TRUST

Do you know it is possible for an ads on Facebook to get Click through but no conversions, Please know how it will be so bad of me telling you how to run a successful Facebook ads without telling you the Con's of it [Hmm] Look through you will see that Facebook is no longer a community but a World if am correct, 2.7 Billion people can make up a country then so is Facebook a country. You can get a lot of click-throughs but no conversions don't worry those people don't just trust your site or maybe your logic's so the best way is to build a reputation first

DON'T SELL FIRST CREATE FIRST

You can't just open a store today and start making sales today So don't expect to create a Facebook page today and start selling today even after [1] week, First you will have to create awareness and impressions before commencing to selling of product or services, But first build a fan base start your Facebook ads with creating an impression let people know what you do this way you can live inside the head of those people using impression logic's [E.g] If you study human brain you will know that impressions are a simple way to penetrate into the brain by storing things for later use. I may have seen an ads of how to buy phones from eBay about 2 months Ago then this month am about to buy a phone the impression of me seen how to buy a phone from eBay is what will make me visit eBay to buy the phone, Now you see the impression was stored inside my head, Build impressions captivate the minds of your audience a continuous brand awareness and impressions is what will bring trust and these trust is what will bring everlasting sales. "So hope you aren't sleeping already if so please wake up is not good to sleep in church lol I promise to be quick" [Awe]

THE END

If you feel this was helpful you could help us lift a hand by sharing this to your Social media handles,Or if you have any to say about this article please also feel free to share your comments with us, And if this guide has helped you run a successful Facebook ads you can email us so we will feature you on our Successful guide list coming up very soon, You can stay with us for more guidance on taking your business up and forward Using social media and besides if you have any question related to social media marketing or Advertising we will be delighted to answer you using the comment box..

QUICK QUESTION:

Please just for us to better understand how Facebook advert can relevant or Irrelevant be to you, We would love to get feedback from you by picking any among the [3] question below and share with us your feedback through the comment box

1.  How much did you use in running your Facebook ads and what was the Result?
2.  Do you think Facebook Marketing is what giving a trial or superb already?
3.  Between Facebook Marketing and Google advertising which one do you prefer most

Please pick any among the three question and share your answers with us we will be so much pleased to hear from you for a better understanding of others

If you feel you want to hire me to run or manage your Facebook ads then you can email me at marketing[at]bloggarians.com.ng then we will continue from there

All Images are copyright to pixabay.com | Both for commercial use and not limited

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MORE ABOUT RICHARD ODDS
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I am Richard Odds by name a blogger, Social media Expert, Business planner, SEO specialist and a Web developer with the power of creativity i decided to create this blog where i can teach people how to explore this Digital erra and making the goal of archieving three things online which is KNOWLEDGE | POWER | and WEALTH

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